Beyond Yoga, the athletic and lifestyle apparel brand under Levi Strauss & Co, has announced the departure of co-founder Michelle Wahler as CEO. Nancy Green, former CEO and president of Athleta, will succeed Wahler, assuming the role on February 1.
With a proven track record as a brand builder, Green and her team transformed Athleta, growing revenues from $250 million to nearly $1 billion and expanding the store network from 39 to 175 during her tenure. Green also served as president and CEO of Old Navy, overseeing its growth from $8 to $9 billion, with significant activewear expansion.
Green's extensive experience includes board roles at Marine Layer, Allbirds, and the National Retail Federation, advisory positions such as Lily AI's advisory board, and a senior advisor role at UC Berkeley's Haas School of Business.
The appointment of Green as CEO is anticipated to usher in a new phase of accelerated growth for Beyond Yoga. LS&Co. President and incoming CEO Michelle Gass expressed excitement about this development, highlighting Nancy's expertise in retail and the extensive global resources and capabilities of LS&Co.
LS&Co. acquired Beyond Yoga in 2021, marking its entry into the activewear segment. The premium athleisure brand contributed nearly $100 million to net revenue in FY22. Beyond Yoga, with six stores, opened its first store in Santa Monica, California, in 2022.
The transition in leadership aligns with LS&Co.'s strategic vision for the brand's future growth. Nancy Green's leadership is expected to leverage the brand's potential, combining her retail acumen with LS&Co.'s resources.
This move signifies an exciting juncture for Beyond Yoga and comes as the brand continues to thrive under the LS&Co. umbrella. As the company aims for the next phase of growth, Green's extensive experience is seen as a valuable asset to unlock Beyond Yoga's full potential.
The announcement positions Beyond Yoga for strategic expansion and continued success in the competitive athleisure market. Green's leadership is expected to build upon the brand's foundation, steering it toward new heights within the LS&Co. portfolio.
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